The global pandemic has put us all in difficult situations. Wherever we are, in the last weeks we have faced challenges that we had not expected. The new virus is not only a threat to our health, but it is also deeply impacting the way we work, learn and go about our lives.
Some sectors, along with millions of customers and hundreds of thousands of their employees, have been impacted more than others. Hotels, restaurants and cafés are among them. Some of them could temporarily switch to different models of service, others had to shut down their doors awaiting to weather the storm. Nonetheless, all hospitality businesses are in need to rethink and redesign the use and organization of spaces to adapt, grow and keep delivering the services that we love.
At Good Goes Viral we believe that there is only one way to overcome these challenges – together. This is why we want to extend a call for submissions to all young architects, urbanists and designers.
What is the challenge?
Rethinking Hospitality - Common Spaces for Uncommon Times
is a free competition open to all architecture, urbanism and design students, as well as recent graduates (up to 3 years).
We invite you to come up with concepts for the adaptation of space use and organization in different hospitality settings, including hotels, restaurants, bars and cafés.
Your ideas should help these services to solve challenges posed by the immediate negative effects of COVID-19 or propose solutions that will help the sector to transition towards the "new normal".
The submission can be a broad conceptual proposal or a specific design / product. It is, however, important that it can be applied in existing venues - it is them who we all want to help in these difficult times.
Our panel of Judges will evaluate all submissions according to their novelty and originality, as well as four additional criteria:
Effectiveness: the concept has a high potential to solve challenges faced by hospitality
Universality: the concept can be applied in different typologies of hotels or restaurants
Positive impact: the concept is mindful of all implications of the proposal, including business, societal and environmental outcomes
Implementability: the concept can be easily incorporated in the existing settings; it is inclusive and adaptable
One A2 board (pdf, 150 dpi)
One plain text file with project's description (pdf, up to 300 words)
Between 1-3 authors allowed
One team can submit multiple entries
The concept has to represent an original work to which authors have all the relevant IP rights
Registration and submission expresses agreement to further publication and use by the organizer
End of registration period
Shortlist of finalists
Willem van Bolderen
Partner, Studio Puisto
Willem is one of the founding partners of Studio Puisto Architects Ltd. After his studies at Delft University of Technology, he finalized his Master in Architecture at the Aalto University of Technology with distinction. Willem worked for some of the leading Architecture offices in Finland before founding Studio Puisto. Since 2015 Willem teaches at Aalto University of Technology.
Studio Puisto was founded in 2014 and selected as one of the rising star offices from around the globe by leading lifestyle magazine Wallpaper in 2016. It has received multiple design awards for its hospitality projects.
Laura Mitzner Paletz
VP of Design, RIDA Development
Laura is the Vice President of Design at RIDA Development and oversees
the interiors for all major hospitality and commercial projects for the company. Her previous hospitality and retail projects have included most notably the 1,000 room Marriott Marquis Houston, the 1400 room Hilton Orlando and the 900 room Omni Orlando Resort at Championsgate complex.
In 2017, Laura moved to Denver, Colorado to oversee the construction of the 1,500 room Gaylord Rockies Resort. She is a passionate philanthropist with interests in human rights, environment, and the performing arts.
Founder Architect, noa* network of architecture
Lukas, along with the second founder - Stefan Rier, leads noa*, a network that is the essential expression of a collaborative work-ethos: the young team of architects & designers, based in Bolzano (Italy) and since April 2018 also in Berlin (Germany), explores and examines interdisciplinary methods of design, continuously evolving depending on nature and requirements of each project.
noa* has received numerous hospitality nominations and awards, including Global Architecture and Design Awards 2019, Architizer A+ Awards and the prestigious AHEAD Award Global and Europe in two consecutive years.
Director of Global Hospitality Development, Studio Puisto
As the Director for Global Hospitality Development, Sam-Erik brings a wealth of experience from an international hotelier career spanning US, Europe, Middle East and Asia in senior executive roles with world-class hotel companies including Hyatt International, InterContinental, Langham Hotels and Resorts and Dusit International.
Sam-Erik acted as chief negotiator for hotel agreements and drove international expansion. In addition, he is an advisor to the Mediterranean Tourism Foundation in Malta and enjoys exploring emerging technologies.
VP Design and Project Management, Marriott International
Teri has been a Marriott Associate for over thirty years. Overseeing the design for the Marriott, Delta and Gaylord brands Teri manages a talented team of
architects and interior designers that collaborate with Marriott owners and franchisees to craft custom design solutions that meet guest expectations and evoke emotional responses that set hotels apart from the competition.
She has a passion for student education and has served on the interior design advisory board at Virginia Tech as well as been thesis project judge at Auburn University, George Washington University and the Corcoran School of Design.
All 5 finalists will be awarded with:
publication in international architecture outlets
promotion of entries among Good Goes Viral community
guest speaking opportunity in follow-up virtual conference with leading hospitality experts
Additionally, the winning team will receive a surprise award from our contributors.