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"Clean Screen Pods", Rethinking Hospitality Winner 2020

The global pandemic has put us all in difficult situations. Wherever we are, in the last weeks we have faced challenges that we had not expected. The new virus is not only a threat to our health, but it is also deeply impacting the way we work, learn and go about our lives.

Some sectors, along with millions of customers and hundreds of thousands of their employees, have been impacted more than others. Hotels, restaurants and cafés are among them. Some of them could temporarily switch to different models of service, others had to shut down their doors awaiting to weather the storm. Nonetheless, all hospitality businesses are in need to rethink and redesign the use and organization of spaces to adapt, grow and keep delivering the services that we love.

At Good Goes Viral we believe that there is only one way to overcome these challenges – together. This is why we want to extend a call for submissions to all young architects, urbanists and designers.

Winners announced!

After a careful review of all the submitted entries, an anonymous, individual scoring and an in-depth analysis of all the entries, we can proudly announce the winning teams of the competition!













Honorable Mentions

  • Martin Nicolas P. Tanalgo, Klint F. Abrasado, Pol V. Leonidas

  • Choy Joseph Jan Yip, Wong Nicole Yuk Ting, Hon Ming Rou

  • Sagar Kishan, Sudiksha Dubey

  • Xueyuan Wang, Jiaye Li, Ruizi Zeng

  • Vedika Arora, Rahul Raj C., KVSS Vanshika


You will find all the projects with their descriptions on and in other international outlets over the next days. Stay tuned for our post-competition publications!

"Clean Screen Pods" designed by Ashley Singh, Mehrose Naeem and Fernando Aparicio of City College of New York

"Hospitality On-Line" designed by Md Mashuk Ul Alam and Humayra Anan of Bangladesh University of Engineering and Technology and Humayra Ahmed of University of Asia Pacific, Bangladesh

"Mind the Lights" designed by Niaz Ahmed and Sowjanya Madhira of Anna University

"Guest Room Comprehensive Modular Millwork" designed by Sabrina de Almeida Marano Bogus of University of Florida

"Your Pendant Space" designed by Rosa Perez Resino of Polytechnic University of Madrid (UPM)

Clean Screen Pods.png
What is the challenge?

Rethinking Hospitality - Common Spaces for Uncommon Times

is a free competition open to all architecture, urbanism and design students, as well as recent graduates (up to 3 years).

We invite you  to come up with concepts for the adaptation of space use and organization in different hospitality settings, including hotels, restaurants, bars and cafés. 

Your ideas should help these services to solve challenges posed by the  immediate negative effects of COVID-19 or propose solutions that will help the sector to transition towards the "new normal". 

The submission can be a broad conceptual proposal or a  specific design / product. It is, however, important that it can be applied in existing venues - it is them who we all want to help in these difficult times. 

Evaluation criteria

Our panel of Judges will evaluate all submissions according to their novelty and originality, as well as four additional criteria:

  • Effectiveness: the concept has a high potential to solve challenges faced by hospitality

  • Universality: the concept can be applied in different typologies of hotels or restaurants 

  • Positive impact: the concept is mindful of all implications of the proposal, including business, societal and environmental outcomes

  • Implementability: the concept can be easily incorporated in the existing settings; it is inclusive and adaptable 

Submission requirements
  • One A2 board (pdf, 150 dpi)

  • One plain text file with project's description (pdf, up to 300 words)

  • Between 1-3 authors allowed

  • One team can submit multiple entries

  • The concept has to represent an original work to which authors have all the relevant IP rights

  • Registration and submission expresses agreement to further publication and use by the organizer

Interior of Restaurant

June 20th:

July 4th:

August 7th:

August 30th:

End of registration period


Submission deadline

Shortlist of finalists

Winners announced


Willem van Bolderen 

Partner, Studio Puisto

Willem is one of the founding partners of Studio Puisto Architects Ltd. After his studies at Delft University of Technology, he finalized his Master in Architecture at the Aalto University of Technology with distinction. Willem worked for some of the leading Architecture offices in Finland before founding Studio Puisto. Since 2015 Willem teaches at Aalto University of Technology.

Studio Puisto was founded in 2014 and selected as one of the rising star offices from around the globe by leading lifestyle magazine Wallpaper in 2016. It has received multiple design awards for its hospitality projects. 

Laura Mitzner Paletz

VP of Design, RIDA Development

Laura is the Vice President of Design at RIDA Development and oversees
the interiors for all major hospitality and commercial projects for the company. Her previous hospitality and retail projects have included most notably the 1,000 room Marriott Marquis Houston, the 1400 room Hilton Orlando and the 900 room Omni Orlando Resort at Championsgate complex.

In 2017, Laura moved to Denver, Colorado to oversee the construction of the 1,500 room Gaylord Rockies Resort. She is a passionate philanthropist with interests in human rights, environment, and the performing arts. 

Lukas Rungger

Founder Architect, noa* network of architecture

Lukas, along with the second founder - Stefan Rier, leads noa*, a network that is the essential expression of a collaborative work-ethos: the young team of architects & designers, based in Bolzano (Italy) and since April 2018 also in Berlin (Germany), explores and examines interdisciplinary methods of design, continuously evolving depending on nature and requirements of each project.

noa* has received numerous hospitality nominations and awards, including Global Architecture and Design Awards 2019, Architizer A+ Awards and the prestigious AHEAD Award Global and Europe in two consecutive years. 

Sam-Erik Ruttmann

Director of Global Hospitality Development, Studio Puisto

As the Director for Global Hospitality Development, Sam-Erik brings a wealth of experience from an international hotelier career spanning US, Europe, Middle East and Asia in senior executive roles with world-class hotel companies including Hyatt International, InterContinental, Langham Hotels and Resorts and Dusit International.

Sam-Erik acted as chief negotiator for hotel agreements and drove international expansion. In addition, he is an advisor to the Mediterranean Tourism Foundation in Malta and enjoys exploring emerging technologies. 

Teri Urovsky

VP Design and Project Management, Marriott International

Teri has been a Marriott Associate for over thirty years. Overseeing the design for the Marriott, Delta and Gaylord brands Teri manages a talented team of
architects and interior designers that collaborate with Marriott owners and franchisees to craft custom design solutions that meet guest expectations and evoke emotional responses that set hotels apart from the competition.

She has a passion for student education and has served on the interior design advisory board at Virginia Tech as well as been thesis project judge at Auburn University, George Washington University and the Corcoran School of Design.


All 5 finalists will be awarded with:

  • publication in international architecture outlets

  • promotion of entries among Good Goes Viral community

  • guest speaking opportunity in follow-up virtual conference with leading hospitality experts


Additionally, the winning team will receive a surprise award from our contributors.  

Fancy Bar

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