• Good Goes Viral

Rethinking hospitality: winners announced!

Open competition for young architects, designers and urbanists to help hospitality in facing challenges posed by COVID-19

The global pandemic has put us all in difficult situations. Wherever we are, in the last months we have faced challenges that we had not expected. The new virus is not only a threat to our health, but it is also deeply impacting the way we work, learn and go about our lives.

Some sectors, along with millions of customers and hundreds of thousands of their employees, have been impacted more than others. Hotels, restaurants and cafés are among them. Some of them could temporarily switch to different models of service, others had to shut down their doors awaiting to weather the storm. Nonetheless, all hospitality businesses are in need to rethink and redesign the use and organization of spaces to adapt, grow and keep delivering the services that we love.

At Good Goes Viral we believe that there is only one way to overcome these challenges – together. This is why we challenged young architects, urbanists and designers to innovate and contribute with their ideas!

After an in-depth review by our panel of judges, 5 finalists have been chosen. The winning entry is "Clean Screen Pods" by Ashley Singh, Mehrose Naeem and Fernando Aparicio of City College of New York.

You can see all the projects here: https://www.good-goes-viral.com/rethinking-hospitality

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