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Honorable Mention: ‘Vriddhi’ allows for minimizing COVID-19 through extending business settings.

In the second installment of post-competition highlights, GGV presents ‘Vriddhi’ created by Vedika Arora, Rahul Raj C., KVSS Vanshika of School of Planning and Architecture, Vijayawada, Andhra Pradesh. The design features a sanitation tunnel and vending machines that can be easily added to the external areas of any hospitality setting. This way, customers are safe prior to enter the premises.


The hustling restaurants, happening hotel lobbies, teeming movie theatres have all been overlooked these past few months. The pandemic has not only posed a threat to our lives but has also changed the way we all function. The hospitality sector is one of the most severely affected. The occupancy has dropped down immensely and many employees have lost their jobs.


‘Vriddhi’ which means extension or enhancement is derived from Sanskrit. Our design intervention aims to provide sanitation and contactless movement across the setting. Akin to its meaning, Vriddhi acts as an extension to an existing hospitality setting and our bodies. Resembling an avenue, Vriddhi is a combination of a sanitation tunnel and two vending machines that give keychains to people entering it. The spray nozzles are fit into the structural members of the tunnel that begin to spray the sanitation liquid once the sensor detects a human entry. The tunnel is adorned by contextual antimicrobial and air purifying shrubs and is well lit with ambient lights that put the user at ease. The minimal design complements all scales and décor of the hospitality set up. Manufactured using brass, the keychain has inherent antimicrobial properties and helps one interact with surfaces without physically interacting with them.


The Sanskrit saying, ‘Atithi Devo Bhava’ i.e., ‘The guest is god’ is the underlying theme of our design. We hope that Vriddhi ensures a guest’s safety not only during these strenuous times but also post the pandemic, to minimize any such outbreaks as much as possible.

Throughout this week, GGV will be publishing all post-competition entries. Follow along to learn more about the creative designs from architecture students.


To learn more about the Rethinking Hospitality architecture competition: https://www.good-goes-viral.com/rethinking-hospitality

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